Tuesday, October 20, 2009

FTC May Back Down On Some Of The Proposed Social Media Rules

According to the Wall Street Journal, the FTC may back down from its initial indication that it would bring enforcement actions against bloggers and individuals who comment about products or services without full disclosure. The FTC has indicated that they plan to focus on advertisers and companies instead.

This turnaround demonstrates the power of social media and the "modern day petition." In a previous post, I mentioned that I was not pleased with all of the proposed changes. I admit that the rules needed to be updated since the last update was in 1980. However, some of the proposed rules are still too broad and ambiguous, and should be changed. I am hoping that people continue to let the FTC know how they feel about this issue before it becomes effective because an ambiguous new rule is worse than an old outdated rule that is generally easy to understand and implement.

Copyright 2009 by the Law Office of Bradley S. Shear, LLC. All rights reserved.