Thursday, May 13, 2010

The White House and Social Media Follow Up

On May 4, 2010, I mentioned in my blog post, "Will the White House's Use of Social Media Eventually Diminish Access to the President?" some of the legal, political, and societal ramifications if the White House moves away from fully informing the traditional press and instead utilizes social media to communicate directly to its constituents. The article "White House leaning on its Press Office, Not the Media, to Get Message Out" that was published on today discusses some of the issues that I blogged about last week.

It appears that traditional media outlets are starting to now agree with my observation that the White House is trying to bypass the traditional media in favor of social media. The White House is changing its social media strategy because this modification enables the administration to bypass the traditional media's filter which may determine how people analyze the President's policies. The President's staff appears to be duplicating its successful campaign strategy. Traditional print media is on the verge of extinction. Traditional radio and television media is in transition. Unless these traditional media outlets adapt to the social media age they will go the way of the dodo bird.

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