Sunday, April 24, 2011

How to keep your social media profile embarrassment free

Protecting your social media profile is extremely important because employers and clients are Googling people to investigate prospective candidates and business partners on the Internet.  Therefore, be careful what and where you post online.

In a recent blog post, I discussed Social Media Credential Fraud.  Right after my post, a legal marketer and non-practicing lawyer by the name of Larry Bodine appeared to defend the practice and made some unprofessional and unprovoked comments directed towards me on this blog.  I have never met Mr. Bodine nor have I ever written about him. 

Mr. Bodine used the word "crank" when describing me and stated, "you don't know anything about social media marketing."   He has a First Amendment right to state his opinion; and I welcome him to visit my blog and post his comments. Mr. Bodine may refer to me as a "crank" or any other names his heart desires.  There is an old legal saying I remember from law school: "If you can't argue the facts, argue the law, if you can't argue the law argue the facts, and if you can't argue either the facts or the law, attack opposing counsel." 

I could have easily deleted Mr. Bodine's comments but I chose not to do so.  Instead, I responded to his comments and I offered to meet him for a cup of coffee.  In addition, I asked him to answer a few questions.  Unfortunately, Mr. Bodine chose not to respond to my questions.

The moral of the story is that you must always consider how others may view your online comments.  I do not blog to embarrass but to inform and add value to the conversation.  I was hoping that because I discovered an unethical and troubling activity that has already negatively tarnished some members of the legal marketing community, Mr. Bodine would be interested in taking a leadership role to root out this practice.  Instead of using my discovery as a learning and teaching moment, Mr. Bodine attacked the messenger.
What is worse?  Making unprofessional and childish comments towards another lawyer on social media without any evidence to support them or appearing to defend and endorse an unethical and misleading social media marketing practice?  It begs to wonder what does Mr. Bodine really know about social media and social media marketing? 

To learn more about how the law may affect your social media usage and whether your social media marketing campaigns are FTC compliant you may contact me at

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.