On June 28, 2011, I was one of the first to analyze the new International Olympic Committee's social media regulations. When the regulations initially were released, I immediately noticed that there may some major challenges with the policies. At that time I stated, "In general, the IOC's Social Media Policy appears to be a good starting point for discussion. However, the points I mention above need to be addressed before the Games begin to lessen the likeliehood that social media compliance misunderstandings may occur."
During a conversation I had with ReadWriteWeb that was published on June 26, 2012, I stated that the "IOC’s social media policy is, at best, a work in progress, and that both official Olympic sponsors and the IOC will likely learn some hard lessons as the 2012 games progress." For example, under the IOC's Rule 40 (their social media regulations) Michael Phelps could be stripped of all of his medals because during the Olympics some photographs were leaked online of him that also contained Louis Vuitton merchandise and Louis Vuitton was not an official Olympic sponsor.
I highly doubt that Michael Phelps will be stripped of his 2012 Olympic medals because the negative press would create a huge black mark on a highly successful Olympic Games. However, as our world becomes more digitized the IOC must prepare for the possibility that similar situations may occur in the future and adjust their social media regulations accordingly before the 2014 Winter Olympics.
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