Friday, June 14, 2013

IOC Releases the Sochi Olympics Social Media, Blogging, and Internet Guidelines For Participants

The IOC has just released its Social Media, Blogging, and Internet Guidelines for Participants and Other Accredited Persons at the Sochi 2014 Olympic Games.  The Guidelines apply to all accredited persons, including all athletes, coaches, officials, and personnel of National Olympic Committees and International Federations and members of media accredited to the Olympic Games.  The guidelines apply January 30th through February 26th.

Under the Guidelines, "video or audio content taken from within Olympic venues (including from within the Olympic Villages or the Olympic Park) must only be for personal use and must not be uploaded or shared on any website, blog, social media page, public photo- or video-sharing sites or mobile application." With the increased usage of cloud based services to save personal photos and videos, does this mean that participants may not utilize applications such as iCloud or Dropbox to save their videos or photos?

Olympians may not post about their sponsors during the games unless they have received prior approval from the IOC or their National Olympic Committee. In 2011, I predicted that the London Social Media Guidelines would cause some problems for Participants. Unfortunately, my prediction was correct.  During the 2012 London Games, the Guidelines caused a major backlash with some of the Olympians.  Therefore, it is imperative for Participants to understand the Guidelines so they can maximize their digital presence before, during, and after the Olympics so they are not penalized for non-compliance.       

Copyright 2013 by the Law Office of Bradley S. Shear, LLC.  All rights reserved.    

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